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Time: 12 hours
Level: Intermediate
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 Introduction Resource- This unit is concerned with the very things that we, as ordinary people, talk about as a consequence of listening to radio, watching television or reading newspapers and magazines: the programmes and articles...
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| | 1 Introduction and overview
- 1 Introduction and overview Resource
- This unit is concerned with the very things that we, as ordinary people, talk about as a consequence of listening to radio, watching television or reading newspapers and magazines: the programmes and articles...
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| | 2 Representation and the text
- 2.1 The semiotic approach to textual meaning Resource
- We can talk of the process of meaning-making as one where producers encode information into texts and consumers decode meanings from them (Hall, 1980). This idea of encoding and decoding implies that the...
- 2.2 The semiotic approach to textual meaning: image and ideology Resource
- Think of an image of a celebrity winning an award. How is s/he photographed, dressed and accompanied?
- 2.3 The representation of ‘celebrity’ Resource
- We have already seen the way in which texts gain meaning from other texts by the operation of contrast, but multiple texts are useful to the textual analyst in another way. Looking at a large number of...
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- 3.1 Categorising texts: introduction Resource
- Whether we are producing, analysing or consuming texts, one of the principal ways in which we make them meaningful is by considering what type of text we are dealing with. This helps to identify appropriate...
- 3.2 By medium Resource
- We can divide texts up by the medium in which they appear. This is a broad division that is technologically based. It may seem excessively obvious, but it can be quite revealing. For example, different...
- 3.3 By genre Resource
- A second categorisation which operates on the ‘type’ of text involved is genre. Most writing on genre looks either at literature or film, yet it can equally be used for other media. In the following reading,...
- 3.4 As core or secondary texts Resource
- The final categorisation of texts is especially useful when looking at celebrity texts. It allows us to distinguish between:
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| | 4 The celebrity persona and the celebrity text
- 4 The celebrity persona and the celebrity text Resource
- It has been emphasised that we can only know stars through media texts (Dyer, 1998) and this can be extended to seeing celebrities themselves as texts, though for celebrities of any longevity we would...
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| | 5 Celebrities and newsworthiness
- 5 Celebrities and newsworthiness Resource
- Celebrity has become one of the principal ways in which information is disseminated, including information about such apparently different fields as entertainment and politics. Even health advice is provided...
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- 6 Conclusion Resource
- As you moved through the various techniques we can use to analyse media texts in Sections 2 to Section 4, you should have discovered how rich even the simplest text can be in its drawing on political,...
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| | References and Acknowledgements | |
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