Campaigns and organisations

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	Time: 2 hours Level: Masters

	Introduction Introduction Resource Campaigning organisations, whatever their size or orientation, are intent on achieving change in the behaviour or attitudes of their target groups. But if you have ever tried working to achieve change...

	1 Problems facing campaigning organisations 1 Problems facing campaigning organisations Resource This unit aims to explore some of the problems campaigning organisations can encounter, and how such problems can be anticipated and even avoided. It consists of:

	2 Activity and questions 2 Activity and questions Resource Listen to the following audio clip between Terry O'Sullivan, Senior Lecturer in Management at the Open University Business School, and Chris Stalker, Head of Campaigning Effectiveness at the National Council...

	3 Conclusion 3 Conclusion Resource This unit has introduced a series of ideas that relate to campaigning and how organisations can adapt their outlook in order to achieve their campaigning goals.

	References and Acknowledgements Acknowledgements Resource