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Topic outline

 

  • Time: 4 hours
    Level: Advanced

 
 

Introduction

  • Introduction Resource
  • This unit focuses on the fundraising role and understanding the organisational relationships that surround it. It assumes that you have some involvement in fundraising, but anybody with a role which faces...
 

1 Relationships inside and outside

  • 1 Relationships inside and outside Resource
  • Resource-winning activities are central to enabling an organisation to achieve its goals and, indeed, to secure its very survival. Without resources the organisation will quickly die. But relationships...
 

2 Stakeholders

  • 2 Stakeholders Resource
  • You are probably familiar with the term stakeholder (any person or group that has a legitimate interest in an organisation and what it does, and the capacity to affect it. For example, staff, funders,...
 

3 Tensions concerning public and non-profit organisations

 

4 Customers

  • 4 Customers Resource
  • Another way of thinking about your audience is as customers and suppliers (see Figure 2). You may think that a word like ‘customer’ simply means someone who goes into a shop to buy something and that this...
 

5 Different views under one roof

  • 5 Different views under one roof Resource
  • This concluding section considers a case study which raises a variety of issues about the role of fundraising and the dilemmas and problems that organisations involved in winning resources and support...
 

6 Summary

  • 6 Summary Resource
  • This session has explored the sources of tension around fundraising, the organisation and the wider environment. The main message is the importance of thoughtful engagement with the mission and values...
 

References and Acknowledgements

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