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Time: 5 hours
Level: Introductory
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 Introduction Resource- Online shopping – think of it as a shopping centre in cyberspace, with online auctions as the car-boot sale in the car park. This unit will help you understand how to use online shopping sites, how to...
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- 1 Introducing eBay Resource
- One of the earliest popular applications of the Web was an online auction system called eBay. Think of it as an enormous car-boot sale. In an ordinary (offline) auction system, you brought things you wished...
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- 2.1 Exploring eBay Resource
- First, have a look around the eBay system to get a feel for how it works.
- 2.2 Making a bid on eBay Resource
- Anyone can browse any auction in eBay, just as you have been doing. In order to bid, however, you need to register with eBay. You can do this by clicking on the ‘register’ link at the top of the home page...
- 2.3 Selling on eBay Resource
- To sell goods on eBay you have to go through a more elaborate registration process than that needed merely to bid. You have to provide more information on your personal details, and provide the number...
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| | 3 What's going on with eBay
- 3 What's going on with eBay Resource
- eBay is a huge database with a Web interface. (A database is a collection of information organised in such a way that a computer program can quickly retrieve desired pieces of data.) The database is continually...
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| | 4 The eBay phenomenon – what it means
- 4 The eBay phenomenon – what it means Resource
- Writers on e-business group Internet processes into four categories, using this grid:
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| | 5 Online shopping – a beginner's guide
- 5 Online shopping – a beginner's guide Resource
- Buying goods and services online used to be a minority activity – the preserve of the geeks and the ‘early adopters’ who are willing to try anything new. But in the last few years, online shopping has...
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| | 6 How to do it – online shopping
- General principles Resource
- In principle, online shopping is simple and involves the following stages:
- 6.1 Buying a book online Resource
- I've chosen this because books (together with music CDs and DVDs) are often the first things that people buy online. In this case I'm after a book by an American academic named Lawrence Lessig. I'm not...
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| | 7 What's going on with online shopping
- 7.1 Worries about security of credit card and personal data Resource
- The Internet is intrinsically an insecure medium (for example, sending an unencrypted email is like sending a postcard through the mail – people equipped with the right equipment might be able to monitor...
- 7.2 Difficulties in navigating e-commerce sites Resource
- People who are new to computing sometimes find the process of online ordering baffling and frustrating. They get ‘lost’ in the process – for example, by putting something into a virtual shopping cart and...
- 7.3 Quality of customer service Resource
- This is probably the key determinant of customer satisfaction. Most online transactions go through flawlessly. But some don't. Goods fail to arrive, or are delayed, or delivered to the wrong address. Or...
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| | 8 Online shopping – what it means
- 8 Online shopping – what it means Resource
- Shopping online is already very big business, and is growing rapidly. This suggests that the concerns of consumers discussed earlier are being addressed by the industry. People wouldn't shop online if...
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| | References and Acknowledgements | |
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